Simple, Fast, Efficient Haircare for Men
INTRODUCING L'ORÉAL PROFESSIONNEL HOMME
The complete range of professional products & services exclusively for men
Through dedicated research of the market, L'Oréal Professionnel has come to understand men‘s
needs and desires to improve and care for an essential element of their physical appeal: their hair*.
L'Oréal Professionnel introduces L'Oréal Professionnel HOMME: a complete range of professional
products and services designed exclusively for men.
L'Oréal Professionnel HOMME introduces to the industry a set of services, techniques and language
to accommodate the client once he enters the salon. By doing so, L'Oréal Professionnel ensures a
truly exclusive experience.
The selected HOMME stockist's nationwide will be fully equipped with the tools to blend grey hair and
correct hair concerns by offering quick and discrete solutions.
Cut Refresh Relax
Hare's Hair have a package that helps you to njoy the new Homme range exclusively for Men.
We offer a cut, refresh and relaxing massage. Cut and just minutes to refesh your natural hair colour with the new product from L'Oreal and finish with an invigorating scalp massage.
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The Homme Range
With particular reference to earthy scents, the range evokes sensuality and modernity with top notes
of Galbanum, Nutmeg, Cardamon and undertones of Jasmine and Cedar wood. L'Oréal Professionnel
HOMME is masculine, fresh and elegant.
The aesthetic appeal of the products themselves, feature dark and indulgent chocolate-brown
packaging with contrasted matte silver lids to articulate a classic, seductive and modern masculinity.
Consisting of four shampoos (to address hair vitality, thinning, manageability or scalp issues), four
styling products (for creating fibrous, firm, wet and shine effects in the hair) and a five-minute grey
blending service, the HOMME range is simple, yet sophisticated.
The new generation of grey-blending services called Cover 5’ is a five-minute in-salon service.
Evidently, the attractive feature of the Cover 5’ service is its effective and efficient processing time.
Men now have the freedom to successfully blend the appearance of greys at their next salon
appointment - in just five minutes! A quick and natural result, in complete harmony with the client’s
natural hair colour, Cover 5’ is long-lasting and effective.
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